For more than four years, Pura d'or has been growing a culture planted on a natural set of values and beliefs. But when all is said and done it comes down to one unified mission—to create organic personal care solutions that naturally work. All their ingredients are grown on trees, not in test tubes. Their products are artisanally handcrafted by a hybrid team of artists and scientists, not by machines. Some say that this is a step backward, but they believe that this is a step in the direction of how things should be.